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How Evolving Events Will Affect Rental in 2023

    Events are no longer as they used to be. There’s a shift happening across a number of industries, and that shift is making its way into 2023 event industry trends. Events are no longer one-size-fits-all, solely in person or with a single focus — they’re flexible, unique and different for every attendee. As an event planner, that may sound equal parts exciting and nerve-wracking. Now is the time to lean into these event and rental trends to get ahead of the curve.

    So, what is it that consumers want? They want ways to include remote attendees, intriguing new technology and an increased focus on sustainability. Here’s how you can incorporate all three into your events in 2023.

    Hybrid capabilities

    Consumers have been returning to in-person events in droves over the past year, and in 2023, more than half of the respondents in an Eventbrite survey expect to attend an even greater number of events. There is still a significant group of consumers though, who want to experience events virtually.

    Creating hybrid events is tricky as planners need to create two different experiences for two different audiences. Quality technology that goes off without a hitch becomes crucial. Virtual attendees will want to be just as involved as in-person attendees and be able to experience the scheduled speakers or entertainment, using tech such as TV monitors, cameras and tripods, and sound systems. All of these virtual event trend items and more can be found at your local rental store. Find a store near you using the locator above.

    The latest technology

    Artificial Intelligence (AI) and Virtual Reality (VR) are growing more feasible and attainable for events. This means event attractions built using these technologies can learn from and respond to guest preferences and emotions. Virtual spaces, installations and interaction opportunities at the event, such as simulations, are all possible. Attendees can put on a VR headset and immerse themselves in an experience or location, which is sure to be a hit.

    Sustainable options

    The millennial and Generation Z groups are drawn to support brands they relate to and share values with. One of those values is climate change. You can support that interest by locating items made using recycled materials, that are vintage or antique or sourced locally. Instead of using plastic utensils or plates, younger customers are more apt to choose reusable metal or ceramic options — and likewise for tablecloths, napkins, flyers, etc.

    This is a great way to add interest to the event, creating seating areas using vintage furniture, an eclectic vibe with mismatched chairs, or a more upscale event without any paper or plastic.

    To get in on these event rental industry trends, contact your local rental store. You can rent reusable centerpieces, flatware and serving ware, and more. If you need it for an event, you can find it at a rental store. For those new to renting, use the store locator above to find one near you.

    Frequently Asked Questions

    What should you consider in a hybrid event?

    To pull off a successful hybrid event, ensure you give ample thought to the experience of the hybrid attendees — just as you would in-person attendees. The event technology needs to be dialed in so hybrid attendees can hear and see speakers clearly, experience entertainment and engage in activities such as raffles and silent auctions. This is the perfect time to get creative and try new tactics. Rental stores can support these efforts with projectors, sound systems, cameras, lighting and more.

    How is VR used in events?

    VR is an exciting, newer element to events that provides both in-person and virtual guests with immersive and engaging experiences. It’s completely customizable since there are so many ways to use it. It might be through a VR headset at the event or an app that can be used anywhere. As VR grows in popularity, there may be enough demand for rental stores to carry the headsets and technology needed to run VR at an event.

    How can an event be sustainable?

    First off, using rental items of any kind is a more sustainable route than purchasing new items. Taking it a step further, though, there are sustainable options for almost every aspect of an event. The easiest application is to use less paper and plastic. If you can do that, you reduce the number of items that get thrown away at the end of the event. Some planners may choose to use sustainable decorations or drinkware, while others will take it to the next level with QR codes to scan in lieu of handing out brochures, or serving only organic, locally sourced produce.